Sparking Conversions: 10 Easy Calls to Action
It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like "learn more."
View ArticleTaking Mobile Banking to the Next Level
Mobile banking is positioned for strong growth in Asia. Here are four banking apps that will drive m-commerce in the region.
View ArticleGreat Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and...
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Macy’s Brings Location-Based Deals Nationwide With Expansion of iBeacon
Macy’s is expanding the use of its shopkick ShopBeacon technology to all its locations nationwide. The mobile location-based technology, which is built upon Apple’s iBeacon, will be placed in...
View ArticleWill Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?
Millions of Americans are now using their smartphones every day to order food, hail a cab, or check in for a flight, but Coupons.com wants consumers on the go to purchase more with their mobile phones....
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Fruit of the Loom Shares Rules of Underwear Giving
Just in time for holiday stocking stuffers, Fruit of the Loom has released “rules” for giving underwear, with a new digital ad campaign and interactive quiz. The ad, featured on YouTube as well as...
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McDonald’s Experiments With Geo-Marketing in Georgia
McDonald’s is the latest brand to tap into geo-marketing technology, having outfitted its franchises in Columbus, Georgia, with beacon technology. The fast-food giant partnered with Piper, a San Diego,...
View ArticleGM Puts Local Search in the Driver’s Seat With AtYourService
At last year’s Consumer Electronics Show (CES), GM and OnStar unveiled 4G LTE, which turns cars into mobile Wi-Fi hotspots. This year at CES, the company showed off LTE’s search capabilities by...
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Are Consumers Gaming You? Let Them, Says Mindshare Study
Nearly half of the consumers surveyed in a new Mindshare study are attempting to use their knowledge of digital marketing to get better offers from retailers. The survey, which polled 2,000 North...
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The real value of loyalty programs: data
“We looked at loyalty cards but we didn’t want to spend all that money”– Clive Schlee, chief executive, Pret A Manger The Washington Post, April 2015 When I read this quote back in April I was shocked...
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How to use mobile as a bridge between digital and physical
Consumers navigate the online and offline worlds on their own terms before making a purchase. The exact path to purchase varies greatly depending on product type, and it’s highly individual as well....
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Don’t let your customers walk away from their carts
E-commerce marketers used to be hard-pressed to do so much about preventing abandoned carts. Online security concerns, high shipping costs, and the practice of revealing order totals late in the...
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The missing 98 percent: why offline attribution matters
If you aren’t measuring offline behavior, you’re killing your chances of success in digital marketing. Improving your attribution models is more critical than ever in the auction-based environment for...
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Reviving sluggish sales with email personalization
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. It’s interesting to come across prestigious brands with...
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Four brands leading the way in multichannel marketing
Retailers and marketers understand the importance and potential of multichannel marketing, but implementing it is the hard part. According to Nicholas Kontopoulos, global head of fast growth markets...
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How Coach and Moleskine use WeChat for ecommerce
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China. The popular app, which boasts...
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How brands can use mobile wallets to increase consumer engagement
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to reach consumers through their mobile devices. One method of connecting with...
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